Inside is a research project, aiming to identify how and why Bulgarian women with eating disorders use Instagram. The project combines different visual techniques such as graphic design, animation, videography and journalistic articles to represent the findings gathered through questionnaires and interviews.

The data portrays how Bulgarian women with eating disorders, between the age of 18 and 35 use Instagram. What we ask is whether Instagram is a safer place and people easily share their thoughts, is it a way of escaping reality and portraying your world and life as perfect or it is a method of finding adherents and entering communities.

‘Stigma and shame that come with society’s misunderstanding of eating disorders contribute to the need of finding creative ways to connect’
– Dias (2003 p. 32)

What can you find here?


☆ articles, based on interviews with psychologists



☆ infographic portrayal of the findings


☆ video interviews

☆ visual representation of the survey findings


Social media is a place, where I quietly compare myself to everybody else.’

– anonymous survey participant

‘ I was ‘feeding’ myself through lots of videos of delicious and ultimately healthy dishes, while in real life I was forbidding myself to put a bite in my mouth.’

– anonymous survey participant

‘ I believe each social media channel makes us more powerful – everybody feels more confident and is willing to be bold, to get out of their shell and to share more than the usual. ‘

– anonymous survey participant
* have a combination of eating disorders
* are using Instagram
* do not share ED related thoughts online

a glimpse into the findings .. find out more by clicking below!

‘You do not have to be perfect’ with Ines Subashka

Ines Subashka is an influencer, who has went through everything connected with food and eating disorders. She experimented on her own self and after torturing her body and soul, finally found balance. She has two published books and more about her could be read in her website By telling inspirational stories, posting about her food intake daily she encourages many to get inspired, fit and strong and to find their best versions and reinvent  themselves.

Watch the interview with Ines, where she opens up about her eating disorder history and shares more about her experience. Ines explains that for her it is important to differentiate yourself with your eating disorder and understand you do not have to be perfect each day – you have have to be you and just do your best.

Do you want to…

Take some time and learn more from the professionals?

...or learn what the interviewees said?

So what was [inside]?

Here is a short summary of the general findings.
For more information check the Discussion page.

  • 9 people think they have a combination of eating disorders
  • 11 people have an Instagram account
  • 12 people say their account is not connected to the eating disorder
  • 7 people don't share their thoughts online
think they have a combination of EDs
have an Instagram account
say their account is not connected to the eating disorder
don't share their thoughts online